There are so many digital marketing routes you can take, but two of the most commonly confused ones are SEO and Paid Search, or PPC. Here, I’ll explain the difference between the two to help you make a decision about which one, or both, would work best for your business.
Its no surprise that digital marketing is something your business should be doing. We know that Google is the #1 used search engine and we should be utilizing it to get the most traffic to our site; but how?